Nah, they're super enticed by it. For the first two years of my kids life, we had no screens in the house that he ever saw. We had old Nokia brick phones, no TV, and we only used a computer when he was sleeping.
Regardless, the moment he saw an iPad in the library, he wanted to stare at it and fiddle with it for an hour. Even to the point of completing ignoring the model train set which he loves.