Effectively, Musk paid $675 per (American) user to bootstrap his everything app. Probably easier to incrementally add features to the-app-formerly-known-as-Twitter than to build something brand new, even if you can get a ton of sign ups when it is first announced. Take threads as an example, people got excited for approximately 1 minute, then forgot about it.
That billionaire man paying generous amount to users would have been a fortunate event to users collectively, but that's it.
Unless people have no option but to use it, it won't work. For example, the onl reason I use Paypal is that 20 years ago, Ebay didn't offer an alternative. Today, I use it because I can unsubscribe from stuff with one click. I'd never use it otherwise.
Twitter might have had. X no.