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But then you'd just come in for 10 minutes a day and be done. Can't earn money on such healthy engagement.

People say they want this but I'm not actually sure that they do. Didn't FB do some study about this?

People don't want this. They say they do but they don't.

Social media is 15 years old now. Watching what your friend had for dinner or some other mundane non-event is just not that exciting anymore.