In some aspects, yes. Arguably, it's much harder to max GPUs because they have the added difficulty of scheduling and executing by blocks of threads. If not all N threads in a block have their input data ready or are branching differently, you are idling some execution units.

It is not hard at all to fully utilize a GPU with a problem that maps well onto that type of architecture. It's impossible to fully utilize a GPU with a problem that does not.

A barrel processor would make branching more efficient than on a GPU, at the cost of throughput. The set of problems that are economically interesting and that would strongly profit from that is rather small, hence these processors remain niche. Conversely, the incentive to have problems that map well to a GPU is higher, because they are cheap and ubiquitous.