Because in this case the company did exactly that.
While they didn't call them securities they marketed them as securities.
No, you don't. For starters, baseball cards are not sold or marketed by the MLB, the teams, or the players, and buying a card does not entail any ownership in either the MLB, the companies making the card, the store where you bought the card, the players, or the teams. They're not sold by the companies that make them as business opportunities, and in fact most cards aren't worth anything.
But every NFT tells you that you should buy their NFT because their efforts to promote the NFT as a business will lead to it increasing in value. And legally, that makes all the difference.
specifically as more people, including judges, notice this lack of distinction and the SEC’s unwillingness (and inability) to describe why there is a distinction
there is either a way to issue crypto collections and collect money for them without being a security, or all other collections sold are securities with unregistered broker dealers operating illegally and fraudulently for the past 100 years
Not all collectibles are unregistered offerings, obviously. Being a collectible also doesn't mean it can't be an unregistered offering also. This one clearly was.
https://www.bloomberg.com/news/articles/2023-08-29/us-court-...
if the primary market evaporates because of a lack of secondary market, so be it
I dont think the point you are trying to make means what you think it means to me
(although with onchain exchanges the possibility of liquidity pools being formed by any market participant is going to keep that interest)
People buy baseball cards to collect them. I have a bunch from my childhood. They weren’t investments.