Teslas are being called MAGAmobiles now that Musk bought Twitter and has shown his love for rightwing disinformation and keeps replying to and platforming alt-right racists and other neo-nazi adjacent folks.
So now, Teslas are cool according to those right fringe folks. Of course, the blue side consumers are not super excited about Tesla anymore, but they are already "stuck" with their models (in general). And the red consumers are a bit more likely (maybe?) to follow a fad.
Eventually, Musk will level out and Tesla Motors will just be a mediocre line of vehicles without too much political pop culture. But for now, he's basically playing with everyone to sway various opinions of himself and his companies (e.g. stroking his ego along the way).