You have to consider the target audience. People who read the FAZ are fine with lots of text and probably prefer that style over something flashy. (But I also don't think it is a perfect ad)
Ads don't have to be hard blasting gangster rap, annoyingly shouting voiceover, and flashing lights. Some cultures prefer modesty and adult looks
That doesn't mean it's automatically a good ad, even for the German culture. It could still be a bad ad.