In my opinion, there is a relatively unknown (to those outside mathematics) huge “privilege” gap in mathematics education that makes it so those that only follow a cookie standard or accelerated curriculum are relatively unprepared for careers in mathematics compared to those tutored (or taught in special magnet programs, or by their mathematician parents) in these kinds of non-standard-curriculum concepts from a young age. Mostly, the problem is that the standard curriculum is almost purely rote-computational until you become a college ~Sophomore and it abruptly changes to being open ended and proof-based (which is the world most pro mathematicians live in) requiring skills in creatively applying logic. So students with this kind of exposure from a young age have a much easier transition to that while also scooping up all the math-career-builders like early papers and contest wins on the way.
Those other parents probably don’t know this but OP is providing an immensely valuable service that is hard to find in some areas and which some parents would pay a huge amount of money for.