“Quietly” is a way to imply wrongdoing in something purporting to be a news article. Which is funny because you can use “openly” the same way, and it seems to me that every action can be characterized as either quiet or open.
That’s why it’s bad faith. It’s a cheap shot that purely injects a negative feeling without actually expressing an opinion.
“Teamshares buys mom and pops to lock them in as customers” or “Teamshares screws small businesses to make a buck” would be honest, good faith headlines. Innuendo is never good faith.