10 years ago Western companies though they could and should make businesses in China.
Today, even many Chinese companies believe that China is not a good place for making business (e.g: AliBaba, Ever Grande, Country Garden, Tencent, etc).
Slightly off-topic: about 15 years ago Golman Sachs would say that the BRICS were the next countries to become rich.
Guess what...
Brazil and South Africa reverted back to its historical kleptocracy, Russia to autocracy, China to communism and India stuck in its economic protectionism.