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"hello" doesn't show up in https://www.apple.com/legal/intellectual-property/trademark/... which probably makes it much easier.

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> The following is a non-exhaustive list of Apple’s trademarks and service marks. [...] The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo.

So the idea is that Apple might have a trademark on the word Hello in cursive?

Like I said, I'm not a lawyer, but: yes, I would claim that Apple has a trademark on the word "hello", entirely in lowercase cursive, in that very particular cursive typeface, with a animation that shows it being written out at precisely that speed and in precisely that manner, as a means of promoting a distinctive graphical computer operating system, in a manner that they've continued to reference for the past 40 years [0], yes.

Not a lawyer though.

[0] https://www.youtube.com/watch?v=SGrxGQUPqxk

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