When the "fine tuning" and focus on tooling begins, it usually means the "free" massive improvements have tapered off.
Like putting a field of artists out of a job, or copying a style so good that you can complete a persons piece before they do on a livestream.
We're using a massive mush of the internet model which is taxed at 50% for alignment. That's going to be very dumb in the long run.
To be frank, between stock art and photos, pre-AI template based tools, and the massive oversupply of graphic design and photography work, the field was already massively redudant and kind of out of a job to begin with...
Those guys apparently used to make pretty good cash from twitter, usually using pen names so they wouldn't' be associated with their regular work
The scary bit here is you can also "clone" a person to make any image you want of them. Obviously there's a lot of problems coming from that in the future, but also neat applications, e.g. some guy made selfie pictures of himself in the past with this for internet dating.