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It seems like so much of the confusion and distrust just comes from using the term "ADHD". Why not just talk about "focus", "motivation", etc.? You can still SEO the shit out of your product with more terms like "ADHD", "dopamine", "discipline", etc. and not have to wade through all this vitriol associated with insinuating licensed treatment of a medical disorder as a hook / marketing ploy.

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Good point and thought. I started this because of my ADHD built the product with a community of 50 ADHD-ers alongside us (not including the coaches and experts). We also do a lot of work in advocacy for adult ADHD, women x ADHD, BIPOC x ADHD, and more. Our mission is rooted in helping people with ADHD succeed, however if we happen to help others that's even better! I guess we're choosing the harder route.

You’ll find that ADHD is a really hot topic at the moment. Everyone I know is getting diagnosed and the stigma is disappearing. It’s actually to the point that you will get cancelled if you question the “science”.

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