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I think calling Dr. K a bait and switch is a bit unfair. They make it very explicit before signing up that it’s not medical care and that it’s just a coach and not a mental health professional.

Unless they changed the onboarding process, it’s made obvious to the user what it is.

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You're absolutely right about the onboarding process. It's very clear that Shimmer does not provide medical care. I think some people just don't realize that doctors exist outside of medical practices. "MD" is a title earned by completing a medical degree, not a job title. There's no reason to assume someone with an MD is acting in the capacity of medication-dispensing doctor at all times. Medical expertise is clearly relevant for the position of "clinical advisor" for an ADHD-related service. Many, if not most, Shimmer users use coaching as an add-on to first line medical treatments and/or therapy. It makes perfect sense to have someone on board who's well-versed in the medical side of ADHD treatment. Operating an ADHD coaching program without someone knowledgeable in that area would be downright dangerous. I'm glad Shimmer has a MD on their team to cover all the bases.

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