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It's the first one that excites me. Apple could completely upend the wireless market by selling data service at cost as a loss-leader for their devices-- or even building lifetime unlimited data into the price of every Apple device. Compared to the cost of building the network, what's $100 million on lobbying to nab some free spectrum?

Alas, I think the current arrangement is working too well for Apple to want to take that kind of insane risk. Shame.

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I think spectrum is quite a bit more expensive than that. Qualcomm recently sold a spectrum block to ATT for nearly $2 billion. Granted it was probably a more desirable block (lower 700 Mhz) than most others.

Yeah, that's a good point. But even a billion dollars wouldn't put it out of their price range. I'd also imagine they could drum up serious public support by offering to give everyone free cell service, and maybe squeak out a legislative discount.

But I guess it's all a pipe dream anyway.

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