We are under no illusion that this will be easy but we are excited to give it a shot. The worst thing that can happen is that we tried our best on something we really believe in and enjoy doing, it doesn't work financially, and we ultimately have to go do something else. We are hopeful and optimistic that we CAN make it work, but already we are overwhelmed and thrilled with the response. It's only our second day but we're committed to becoming a vital publication for people who care about how tech impacts humans, and how humans impact tech. We understand we will need to prove this day in and day out for people to feel like they are getting their money's worth, or that their money is supporting a force for good in the world/the internet. But we really want to make that happen. Thanks for the kind words