And an article which aims to spread cross-cultural appreciation for a fun, harmless event is not useless. What is useless is unconstructive negativity.
If the article actually was trying to spread any kind of real appreciation for monster trucking or why they're so much fun, I would be all for it. However, it reads like some outsider describing observations of an untouched tribe in the jungles of South America. No matter how much they write of their interesting findings, they're not trying to convince any of us to give up modern life and join the tribe.
Replacements in italics mine to demonstrate that we aren't that different from the wine and dirt lovers.
It's surprising to people who have never thought about it before. So about 99.9% of the population.
And if you disagree with that characterization of the average person ... how strongly do you feel about the difference between a 7-speed automatic and an 8-speed automatic car? Or the importance of wood grain orientation in your picnic table? Or the exact type of steel used in your cutlery? How about the difference between a cavendish and a manzano banana?
These details affect "literally everything" about those items. Yet most of us never think about it because we already have enough other things to nerd out about.