On the phone, I started with Android, so just kind of used to it... I've bought about every 2-3 generations for a while, currently on a Pixel 4a. I tend to avoid the high end, and find if you wait 3 months or so after a new release, the kinks are usually worked out by then.
As to the iPad, there really isn't a good alternative that I'm aware of... there are still a few Android options, none are great... the MS surface tablet and other convertable laptops are okay, but still not as nice a UX, it's not my thing so doesn't bother me, but can understand why if it works, it really works for you.
Watch is about on par, from what I understand.. again, not something I'm into personally.
I tend to take the Apple option for work (software dev, mostly web/svc oriented) only because corp Apple experience is generally better than corp windows.