Maybe I’m misunderstanding you, but how much money do you think the 7500 creators on Spotify making $100k+ [1] would be making without Spotify or other streaming platforms? My guess is closer to zero than 100k.
Also 0.09 percent of 8 million creators making 100k+ [1] sounds horrible, but my guess is that should be taken with a grain of salt. How many folks are included in that 8 million who registered, but uploaded nothing? How many uploaded once or twice? How many uploaded and did ZERO promo of themselves? How many are just plain terrible musicians?
A number of years ago when I stumbled on him, Russ was pulling in a few hundred thousand per year from streaming. Looks like he’s making 100k per week as of a couple of years ago [2]. Yes, he’s probably an outlier. But he works his butt off on his craft, handles production and writing himself, and markets himself well.
Headlines like “Big tech and AI destroying the indie music industry” get more clicks and attention than “Streaming platforms provide income where once there was none” so shrug.
[1] https://www.digitalmusicnews.com/2021/02/24/spotify-artist-e... [2] https://twitter.com/russdiemon/status/1325853093074923520