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Comment by tekla | Hacker News Reader

Feels like a cope post and how much nobody cares about your product.

I spend $100 a month on Ads for a physical business and get 1 or 2 people in the door a month who tell me they saw my ad.

Can I get $10 mil in VC funding now?

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> Feels like a cope post and how much nobody cares about your product.

I struggle to see how one could read the article to the end and walk away with that sentiment.

I think you answered your own confusion.

> But how do you know if your business is ready to invest in marketing? To answer this question, you'll need to understand if your company have some form of product market fit - PMF.

What is a "cope post"?

The article mentions a bad choice (not by the author) but moves on to talk about how to make better choices and never talks about the mistake again.

Did you read past the first paragraph?

Yea it's not really a cope post, more throwing the previous people in charge of marketing/ads at the company under the bus. Rightly so imo, who the fuck cranks up spend to >$100k/mo without proper conversion tracking and stopping/changing if things are obviously wrong?

who cranks it up >$10k/mo without proper conversion tracking and retrospectives of the campaigns? This was a complete failure of leadership. If the first $10k didn't bring in any eyeballs (not to mention conversions), you need to change your strategy.

Those previous people probably got promotions in new role, as they had experiance with a $1.5 mill ad budget!

“Cope” is slang for what people used to call “sour grapes:” convincing yourself aloud that some negative circumstance isn’t really that bad or doesn’t really reflect on you.

But it feels like a cope post. So facts and reading of the article don’t matter here.

Yes I read the article. It's a cope post.