All the major manufacturers have had significant issues at one point or another particularly with consumer drives, and it seems to go through cycles as well so there is no satisfying perfect answer here imo. I also haven't seen as much hard data on SSDs and they've been evolving so fast, so everything feels a lot murkier. At least with spinning rust we have Backblaze's drive stats going back many years now.

- If it's a single drive situation and reliability is very important, something aimed at "enterprise" tends to be a good bet. More firmware testing, more over provisioning, and so on. And if nothing else there tends to be less BS around getting warranty coverage honored. Also costs significantly more. Micron, Intel D3s etc.

- If it's multi-drive, don't focus on finding the one best brand, use ones from different major brands with redundancy. The goal isn't to try to ensure no drive failures, but rather lower the risk of correlated drive failures so that when they happen the system has time to restore redundancy and there's no issue.

- If it's single drive and some down time is acceptable for cost then just roll the dice, though even there I'd stay away from QLC and the ultra mega bargain basement stuff.

In all cases buy from somewhere reputable that actually sells drives directly, like B&H or CDW or the like. If you buy from Amazon beware of counterfeits and also "new" stuff that is heavily used. Always check SMART stats right away and make sure drive lifetime is where you expect (not hundreds/thousands of hours on something "new"). And of course, always have good backups and/or some way to rapidly bring stuff back up.

We still hear comments about specific brands and models but the lessons on these are always learned after months or years of the devices being sold. We can still ask the question, sure. But a more practical lesson seems to go for redundancy because this will still happen to us: Not purchasing all items from one manufacturing lot; Not pairing more items from one lot than you can afford to loose; Staggering device lifetime when possible; Running long tests when putting in service; Keeping an eye on drive statistics once in production and acting on them; Running schemes (RAID, backup, whatever) where it's actually practical to replace one device while in operation; Testing schemes so they will actually work out; Effective backups; Being ready to lose the cost of occasional drives; etc.

I've been quite happy with my SK Hynix NVME drives.

But I think to a certain extent it's a bit of a crapshoot as to whether you're hitting a manufacturer while they have an undiscovered issue.

I bought a whole series of Samsung drives in both NVME and SATA and they've all been perfect but this just all happened to be before their more recent issues. Before that I bought a bunch of Intels that all died in annoying ways (I believe they turned out to have a pretty bad write amplification bug tied to their power saving behavior).

In production we try to use only Intel, and have had good luck with them over the decades. I say "try" because Dell makes it hard to tell who makes the different drives, but sometimes you can track it down by the specs or part numbers.

Our buying cycle a couple years ago we ended up with some "Toshiba THNSN81Q92CSE 1.92TB SATA eSSD" in two systems, and ran into some severe performance issues, system IO wait time going through the roof. Ended up spending significant time with Dell support, them identifying a couple drives in each box to replace, and also doing full "RAID chain" replacements (controller, cabling, backplane). All of the replacement drives we've gotten have been Intel 1.92TB, so maybe Dell is seeing problems with Toshiba? Since then the systems have been solid, so maybe it was part of the RAID chain.

Aside: Decades ago, right when Intel was coming out with their SSDs, I had a consulting client that was a Rural ISP. Their NFS server was on 8x 10K WD hard drives in RAID-10. The continually struggled with performance, and we kept tuning, but would regularly just outrun the IOPS, mostly with e-mail access. A friend of mine happened to have a 600GB Intel SSD production sample, so I asked if I could borrow it for a few weeks. Sent this laptop SSD that would fit in the palm of my hand out to this client, had them hook it up to the NFS server, and then did "pvmove" from the RAID array over to the laptop drive. Steadily, over the next few hours, the performance issues were gone. It was pretty fantastic to see an 8 drive RAID array bested by a laptop form factor drive.

Don't have one to recommend for NVMe.

For SATA though... we have several Crucial MX500s 1TB that are approaching 2PB written, and none have failed. It's a shame this didn't transfer to their NVMe SSDs- they are all pretty harsh underperformers (though none broke).

Samsung Pro-series NVMe seems to be liked quite a bit.

Might not be the answer you want, but I found it easier to not trust any brand and instead opt for a mirror-RAID approach. Yes, it's more expensive (and still has its own risks) but (IMO) it's better than trusting any manufacturer.

With only a handful of brands out there, you're bound to get burnt by all of them sooner or later.

Samsung NVMe and Sabrent Rocket in my opinion. Price goes down every year too, which is a plus.

RAID5 for me. i had 3 disks die over the years, but no data loss.