I would not be surprised to hear that a government project is in place to shut down or otherwise reduce the effectiveness of it.
Bitcoin could have dilluted this problem by really running with the unique strength Bitcoin has: micro-transactions. All of the sudden it was conceivable and somewhat simple to send someone $.05. Instead of focusing on this the Bitcoin community was more interested in creating an anarchic currency that was anonymous and beholden to no-one. I personally like to believe that if they had instead focused on ease of use, wide spread adoption through micro-transactions (tip jars, content that costs less than $0.75, etc) that it would have really gotten a lot more traction with the mainstream.