Maybe like someone who's into watches enjoys fun diversity of Swatch and G-SHOCK or artfulness and craft of more expensive brands and rejects blingy stylized pretentious watches from fashion brands.
Also, please don't judge the community by their response to this design, because this design was specifically created to be polarizing. It's intended to generate debates, just like many pieces art.
It feels like they're saying "Because this is so ugly and objectively bad, it should not exist at all. It must be stamped out and everything should look like Apple."
Demna Gvasalia, attempting to subvert the high fashion status quo, while starting his career at Maison Martin Margiela and LV, working under Marc Jacobs...
Demna Gvasalia, whose current position is ... checks notes ... creative director of Balenciaga. Ahh, yes, very ... subversive.
The fashion world, even the high end, is not immune from criticism or outright mockery.