1: https://www.theguardian.com/lifeandstyle/2014/dec/05/detox-m...
A deep tissue massage can cause mild rhabdomyolysis, which is where broken down cells (from the massage) get dumped into the blood. Water will help dilute urine while this occurs. Many massage therapists probably do think that there are harmful toxins get released, though.
I first learned about this when I got fairly sick a few hours after a deep tissue massage. I felt pretty horrible for a few days.
The reason it's batty is that nobody who markets these products ever does a scientific study to see if their 'cleanse' program has any measureable effect on the rate your body excretes various pollutants and contaminants, relative to the normal background turnover. Generally, removing the source of the contamination is more important than anything else, e.g. lead poisoning from contaminated water supplies and so on.
But that's probably because that substance you ingested wasn't healthy in the first place and what you're witnessing is your body trying to get rid of it fast.
Diet alone is never enough to get you out of the flare-up, but it makes a big difference in how deeply you suffer.