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Low-quality comment. Hoffman's responsible for opening up the world of coffee brewing to many more people than might have otherwise explored it, along with other content creators in the space who do the same, and his content is enjoyable to many regardless of what randos think.

Who is respected in the coffee industry? I like his often scientific approach to coffee, diving into the data, papers, etc. He is very methological.

Anette Moldvaer who founded Square Mile with him (I think they were a couple) is the coffee person behind it. She is the roaster and coffee person, he is the frontman/salesperson.

Scientists have a hypothesis and then test that hypothesis, this isn't what he does. You want a scientific approach try these guys https://socraticcoffee.com/ they do a reasonably good job.

I mean this is absolutely not true.

Yes it is.

"not respected by anyone in the coffee industry" is an impossible claim. I personally know people who are in "the industry" who like his videos. He participates in communities positively.