There's huge lobbies opposing environmentalist messaging so I don't think it's quite right to lay all the blame on them. The fossil fuel industry spends am obscene amount of money on online shit stirring.
And the reaction is to go purchase a new giant-ass truck and get the engine detuned to roll coal on a cyclist.
They've pushed everyone else away as part of falling down the rabbit hole of denialism, they're the ones who have to want to change their beliefs.