This type of self-advocacy and self-promotion is an explicit requirement for advancement at many companies. It was always a requirement for directors and whatnot, but now at FAANGy companies even ICs are required to write internal resumés, track their individual impact, etc.. Hilariously, this is done in the name of fairness and objectivity ("letting managers directly pick whom to promote leads to nepotism & bias"), but the impact is that someone who just quietly does their job well will languish as the person who focuses only on flashy projects advances.

Anyway it's fun to see that after being forced to do this, employees are now being called rude names for doing it (a thing most of us never wanted to do in the first place).