I stupidly got into FIFA Ultimate Team (FUT) in one of the games from a cellphone couple years ago. I mistakenly assumed that your team from one annual release of FIFA would carry over to the next release, but I was shocked to find out that this isn't the case. EA basically deletes players FUT progress every year! Thankfully I didn't spend any money on it, so it was just time spent which was at least kind of fun, but I know some friends who have sunk a couple hundred bucks into it and they continue to buy and play the next game. I'm baffled that people put up with this. I will never touch FIFA again, until this changes. At least Fanatics can't delete your trading cards and you can resell them. Until there are similar guarantees for digital items, I don't think they will have nearly the same appeal. Valve has been the only company I know of that has done this decently with TF2, CSGO and Dota 2 skins.