While reading this I had a feeling this article is mixing revenue and profits. Revenue can be up even if there are losses.
Obvs that's still a recipe to lose a lot of money on talent, training and other things. But they have a lot of room to increase prices.
Also the idea that a small drop in usage over the summer indicates a problem is nonsensical. Most new products have a big launch spike and then usage collapses! See how Threads usage spiked at launch and then dropped like a stone. If ChatGPT has only lost a bit of traffic over the summer (which is slow time anyway) then they're doing great.