Felt strongly enough about this that I actually took the time up write an actual literal paper letter (or maybe an email, don't remember... but paper letter , stamp, walk 20 miles uphill to post office works better for dramatic effect ) back in 2004 to ask the question.
The question was asked in the magazine and the answer by Mr. Kapur was published in the magazine.... but my google-fu cannot find the answer he had posted back then...
Unfortunately, I don't remember the answer so the cliffhanger continues.
https://www.computerworld.com/article/2567061/no-bull-approa...