All the cards are stacked against the users though. It's not that easy for a non-tech person to use any sort of email/photo library etc that isn't free from Google/Apple etc.
Even self hosting email is impossible now. You won't be able to send emails because nothing trusts you.
If Google intentionally incentivized everyone to move their entire digital lives into their platform for profit, they should have some sort of responsibility for that. There have absolutely been significant impact to people's lives because they've gotten locked out of their account for reasons that even Google can't explain, and there is no recourse or action they can take.