IMHO serving those malware sample directly on a website is a bit unwise. The thing is, a true bad actor can still publish an encrypted .zip file of a malware under an innocent front and manipulate the users to decrypt the file, unknowingly execute the malware. When it comes to security, we should assume bad faith.
A better way of distributing malware sample for research maybe to serve them in a readonly FTP server. Your website only provide paths to the file, not the link itself. Google (probably?) won't be able to scan this FTP server.