Search belief propagation, junction tree algo, markov blanket, belief propagation statistical physics. The last search showing his ideas finding use beyond where he introduced them. Whenever ideas keep showing uses in different places especially in something as well evinced as the thermodynamic/information link then you know you have done something profound.
He is also credited with first describing the ever-popular belief propagation algorithm for approximate reasoning in Bayesian networks and graphical models in general.
Edit -- I found this to be a nice, short exposition: http://ftp.cs.ucla.edu/pub/stat_ser/r368.pdf
The idea of Markov chains predates Pearl. His work was a demonstration of the accuracy and power of Bayesian inference networks. He revitalized that idea at a time where programmers were just beginning to have the data and processing power to apply machine learning.
The rest is history.
Bayesian Networks tend to be used not as classifiers but a tool to explore joint probability distributions.
Interestingly related to your topic, HMMs and Naive Bayes are related in that HMMs are kinda like the sequence sensitive version. HMMs and Naive Bayes are generative models. They both model/estimate a joint probability on the data with very strong conditional independence assumptions. Where as Logistic regression and Conditional Random Fields estimate the conditional probability of the output/labels directly.
HMMs : Naive Bayes as linear chain CRFs : Logistic Regression. CRFs are state of the art at sequence and time series prediction. I have not yet gotten my head round them though. The relationship between logistic regression and naive bayes is not commonly known (although the comparison of log reg to a simple Neural network is common). Knowing when Logistic regression outperforms Naive Bayes is useful (simple rule of thumb: logistic regression less sensitive to independence assumption, more data use log reg, less data use naive bayes). I've implemented a multi class sparse regularized logistic: SMLR. Its up there with linear SVMs but simpler but also gives a probability.
Post hoc ergo propter hoc? The success of naive Bayes classifiers for spam filtering must have improved popular perceptions of Bayesian techniques, but let us not go overboard.