I think it is a text book example of the main difference in DNA between Google and Apple:
Google is all about crowdsourcing.
Apple is all about curation.
There only exists few companies with the financial might and margins relative to Opex like Apple and Google, and even rare a company that is controlled by a major shareholder (Meditations on Moloch comes to mind). I don’t see why or how Apple or Google would change their approach to business given the difficulty of doing so coordination wise and the opportunity cost of doing so. I can only see a company doing so if they had an assertive leader at the helm who is ready to pick up the low-hanging fruits of whatever upcoming technology is gonna make the shareholders the most money.