By using it in the pejorative sense here you’re on the wrong side of history, which is your prerogative.
Im not saying Lichess is SJW because they want women to feel and be safe in chess. Im saying they are a bit SJW because they infused ideaology with their totally idealogical site. Communism, atheism, feminism,etc. Of the developers own admission.
Lichess is doing something because (a) they can and (b) the people who could, won't. That's pretty much how progress happens. c.f. every labor movement ever.
> Lichess is in the convenient position of having a lot of negotiating power over other organizations because of its ascendancy, which means that since it apparently has a sense of ethics it can assert those ethics on the more-despicable organizations that don't.