Sounds like the usual whittling of unsuccessful products and a consolidation of branding.
Unsure how much this actually impacts end users (except those thinking they’re being anti-Amazon by buying a non-Amazon product that’s aktually an Amazon product)
https://en.wikipedia.org/wiki/List_of_Walmart_brands
https://en.wikipedia.org/wiki/Target_Corporation#Private-lab...
Not my experience with Amazon basics.
This makes sense, as Costco is trying to move a lot of units and you can move a lot more units into the market that's looking for "perfectly adequate" than the ones looking for "the best". Honda outsells Porsche, Ferrari, and Lamborghini combined and all that...
https://www.youtube.com/watch?v=HbxWGjQ2szQ Here's a fun video for those looking for a ripoff by Amazon.