Fully agree with hirundo.

Don't sweat it if you are confident in your product.

They played themselves with these claims.

If they consistently rank themselves and others in the same bucket, but no clear winner, just you as clear outliers, you stand out.

Any potential lead/ user worth their need in money will want to check you out either out of curiosity or to benchmark their product eval better.

Better to stand out if you have no downside to be afraid of on your end.