> If you just go the panels and hang out at the convention center
[also known as "SXSW"]
> you're going to miss out. If you have a personal network that you can tap into and leverage
[also known as "not SXSW"]
> to meet more folks, you get a huge benefit out of SXSW.
So, in other words, you get a benefit out of SXSW... by not going to SXSW, and doing something else instead.