“Updates from friends you know” is what elder millennials think the product is, but that’s not primarily what it is anymore.

I’m talking about the endless stream of content that is the bread and butter of social media. Your friends don’t have infinite content to post.

The endless stream of content product (think Reels and TikTok) is what captures 90% of users’ attention.

In that context, yes, you’ll get ads and influencers shilling sponsored stuff, but you can swipe them away instantly. And my argument is that this product is very good for very many people.