Sounds like partial blame can be assigned to head empty smooth brain tiktok clout-seekers who don't _usually_ go to the movies, but are going en masse because TT, same thing with the grimace shake BS.

Gen z doesn't understand how fucking easy it is to market to them - all Macca's had to do is seed a tiktok meme where you drink a grimace shake and then something terrible happens and BAM, tens of thousands of sales or more just bc these people want to post "their version" of the same damn thing to their TT. Let alone half of TT just seems to be "look this things looks cool buy it buy it".

As the article points out things like this (at concerts etc too) have been on the rise but I would find it interesting to determine what the main source of it is. I think it's the same poison as Vine (on which people also did stupid "prank" stuff for clout) but TT seems to have a much larger audience than Vine ever did.

But I think TT is just magnifying a larger, more human problem: there are some on TT that denounce the bad behaviour, but the majority of people seem to be like "ha ha is funi" when watching a video of some TT'er walking up to someone and assaulting them "it's just a prank bro". Ugh.