The manufacturing price delta between an 8 core CPU and a 16 core, nowadays is functionally meaningless.
The manufacturing cost between a car with heated seats and without headset seats is functioningaflly meaningful.
The way I see it, for things like heated seats or CarPlay, I'm already paying for the base hardware cost (plus some margin) as part of the base price of the car, charging me for the upgrade is charging me a markup on what I already paid for. Making it a service is insult to injury.