Apple bought NextVR (and shuttered or stealthed it), whose sports-broadcast-in-VR platform was fantastic even years ago when I watched NBA games in my original Rift. No one has really stepped into that space since.
Concerts in VR are a real and big thing already.
Examples:
Fatboy Slim: https://youtu.be/u1ulTKJNj7Y?t=145 (watch for at least 30 seconds)
Notorious BIG: https://themusicuniverse.com/meta-announces-exclusive-notori...
Megan Thee Stallion: https://www.livedesignonline.com/news/bring-thee-hottieverse...