Apple bought NextVR (and shuttered or stealthed it), whose sports-broadcast-in-VR platform was fantastic even years ago when I watched NBA games in my original Rift. No one has really stepped into that space since.

Concerts in VR are a real and big thing already.

Examples:

Fatboy Slim: https://youtu.be/u1ulTKJNj7Y?t=145 (watch for at least 30 seconds)

Notorious BIG: https://themusicuniverse.com/meta-announces-exclusive-notori...

Megan Thee Stallion: https://www.livedesignonline.com/news/bring-thee-hottieverse...

Apple had some demos of that for the lucky journalists who got a hands-on. Spatial video footage that was maybe only a few seconds. I’m pretty sure there was a concert and I know they also got to see a little bit of a Denver Nuggets game.

John Gruber and Ben Thompson were both amazed at the basketball footage and one or both of them said they would happily buy a season pass for it.

Felix and Paul Studios have put out some great VR theatre perfomances.