If you're a company and wanted to integrate an LLM into your product if the choice is between several equally good models, but one is free and open-source which would you pick?
Aside from keeping competition at bay, this move also gives Meta leverage because ecosystems are now being built around their projects. If these models see wide-scale adoption they could later launch AudioCraft+ as a licensed version with some extra features for example.
Alternatively, they might offer support or hosting for their open source projects.
Right now though I think the primary benefit of these open sourced models is to attract talent. If Meta is seen as one of the leaders in AI then researchers will want to work for them simply for the prestige.
Arguably one of the reasons Meta has been behind so many awesome projects like PyTorch and React over the last decade was because they were seen as the cool place for recently graduated, but talented software engineers to work in ~2010.
If they just keep their models, people won't be interested and will build over ChatGPT or Bard.
I wondered though, generative AI is hurling us into a world where we'll need more mechanisms to sort real from fake, provenance will play a large part, and meta's platforms could be part of the answer. i.e. content linked to actual verifiable people.
He touches on it briefly in this podcast episode: https://www.therobotbrains.ai/who-is-yann-lecun
They are trying to kill the market before they get left out.
That said, there are a ton of “look at this cool thing out research team did” and then you never hear about them again things from Google. They even built a music generator that was closed to the public until recently.
https://blog.google/technology/ai/musiclm-google-ai-test-kit...