- Chip and PIN has been in the UK since 2004 and mandatory since 2006. It wasn't until a decade later that the US caught up.
- Faster Payments allow for instant bank transfers (usually) between any bank account for free. Receiving transfers from clients in US (even with a US Wise bank account) was always a nightmare.
- Since the EU introduced Strong Customer Authentication, most new payments have to be authorised in your mobile banking app or by some other means of 2FA.
- Even before SCA, you'd have to get the Postcode (often digits that mattered) and CVV correct at the very least.
These measures seem like a way of banks shifting the responsibility for fraud onto the customer. In either case though, it's the customer who loses out. In a culture that accepts widespread card fraud, costs increase to offset it.