Practically speaking the starting point should be things like the APIs such as OpenAI or open source frameworks and software. For example, llama_index https://github.com/jerryjliu/llama_index. You can use something like that or another GitHub repo built with it to create a customized chatbot application in a few minutes or a few days. (It should not take two weeks and $15,000).
It would be good to see something detailed that demonstrates an actual use case for fine tuning. Also, I don't believe that the academic tests are appropriate in that case. If you really were dead set on avoiding a leading edge closed LLM, and doing actual fine-tuning, you would want a person to look at the outputs and judge them in their specific context such as handling customer support requests for that system.