In my society not valuing individual freedom girls have/had been shamed into not wearing jeans/skirts, going out for night movie show or even cutting hairs.
Second, it doesnt follow that shaming 1 thing means shaming everything. And surely you can recognize that there exist some things that people should be ashamed of?
Various religions and political groups have used and continue to use shame against the lgbt community, using monikers like sinful or perverse to shame them for who they are by grading them against some flawed ideal that they themselves often fail to attain.
Sorry, I really had to :)
Or I guess… it’s probably a bit darker and they are not talking about a western country.