It's ultimately on developers as the last, ethical line of defense: They're the ones typing in the code at the end of the day. Without them, the bosses couldn't implement these things. Unfortunately, for every good developer who draws a line in the sand, there's Bob, two desks down, who is happy to implement whatever dark pattern boss tells him to. Fuck Bob.
What we really need is some kind of Hippocratic Oath for Software, that we all agree to and can collectively use to resist this shit. Not going to happen, but one can dream.