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This appears to simply be a tool that adds additional signed metadata to the content which is trivial to strip from the file, allowing malicious users to not have that "AI generated" label show up... Optional metadata is not really a protection mechanism except in walled garden ecosystems.

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Isn't this what part of the point of cryptographically signed artifacts such as via GPG is for anyway? Historically Linux package managers explicitly avoided using TLS / SSL for distributing binaries over networks because they wanted the userbase to build a habit of verifying signatures and checksums provided by the distro maintainers at every step of the process as part of the shared responsibility model.

Google the fingerprinting and traitor tracing techniques used by media studios. If a user screen records their HBO stream, or uses a cam in a theater, the studio can identify exactly which user it was streaming to or exactly which time and theater showing it was recorded in. This fingerprint is resistant to image warping/flipping, bitrate downsampling, image desaturation, cropping, frame drops, added noise, and nearly everything else.

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