> People only really learn when they’re surprised. If they’re not surprised, then what you told them just fits in with what they already know.
And under that is picture of quad-bike, where wheels fell off!
People do learn from mistakes. If you are "surprising", and loose all wheels, people will learn from that mistake! But they will never ever interact with you again! You will get on banlist as a moron and clown!
Real value is in boring, predictable and repeatable stuff that delivers. Like I spend 90 minutes on lesson, and it gives me 1.5% skill increase. I do it 100x times and I have something. You will never be able to "surprise" me and deliver value 100x times! Smart people do not eat junk food!